It will be interesting to see how the new Astra is priced given that Vauxhall's latest offerings, the Viva and the Corsa, are firmly pitched in budget territory. I suspect that Vauxhall might like the idea of its products being perceived as premium, but is realistic enough to price them keenly against competitors. Right now the brand really isn't strong enough for any upmarket pretensions.
I think that look great, easily the best looking car in its class, based on these few images, anyway. But it's a Vauxhall so it probably won't be given a fair chance by some magazines and certainly not by the badge snobs.